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Truecon 2019:
an event campaign
Truecon was an event campaign part of my Communications Masters that was based around the idea of social media fake news and a conference or event on the awareness of fake news. The identified sponsor was WhatsApp, being in massive controversy over the circulation of fake news.
The campaign opportunity involved planning the logistics of an event, budgeting it and executing its promotion.
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The following are the deliverables of the campaign.
Event Logo:
Concept Logo
Final Logo
Posters:
Outdoor banners and mockups:
Character Posters:
Character Design:
Concepts for N.R. Faikhabri, a play on the term 'Fake Khabri' or 'Fake Informant'
Final design for 'Faikhabri'
Social Media Deliverables:
Website:
The website was supposed to have an online game with free tickets as a reward.
On location newsletter:
Radio Spot:
True Con Radio Spot
00:00 / 01:04
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