The first campaign I was involved in was the Nokia C21 and the positioning we came up with was 'Bharosa khuds par' for the user that has the confidence to own what he uses when it comes to an entry-level simple clean OS android smartphone.
Nokia T21
Well, what do you expect from a tablet that does everything from great audio, good display and pen-compatibility that comes with an all-day battery? Well, it is an extension of you. It is quite literally 'Everything You'. Came up with the idea and execution for this digital-first campaign for the tablet.
Nokia C22
What do you do with a phone that is durable, tough and takes on every challenge? Well, you live the way you want to. You quite literally 'live untamed'.
Play Santa
If you could play Santa for your relatives, wouldn't you love to give them a brand new phone from Nokia? This turned out to be one of the most successful campaigns by Nokia in terms of engagement and reach.
Mother's Day
Another very good engagement idea was something we did for Mother's Day, we're the idea was to give your mother a new smartphone based on how cool she was. And let's be honest all our moms are cool.
World Environment Day
For environment day, I realised that as a tech company, our biggest weapon towards sustainability should be recycling and refurbishing old tech. And so this whole mini-campaign was around making people aware of the importance of e-waste.
Frienship Day
Tag a friend. Well, how about they tag a friend? How about they tag a friend of a friend? This stupid rambling of thoughts lead me to another campaign for social media engagement that turned out to be great.
Topical:
Barmenheimer craze
May the 4th
Telephone Day
April Fools
Nokia 105
Although I was only passively involved in this campaign, and all of the original thoughts were not my own, it was a fun one to ideate and work on. Also my own voice ended up in the final videos.
