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I have mostly worked on the digital side of things with this account, and that too not a lot. However, it was a great learning experience and the opportunity to evolve as it was not your usual typical 'healthcare brand'.
Mental Health
The things that make you insecure, can be erased and backtracked to the extent that they are reaffirming of yourself. It is the journey from 'I cannot feel happy' to 'I can', that is where 'Erase the stigma' lies.
AIDS
When I got the brief for this campaign, I noticed that cases for AIDS had declined significantly in the last decade. I asked myself "Don't people know about AIDS and what causes it?". So then I wasted about 30 minutes of my time quizzing people around the office about 'AIDS kaise hota hai?'. I understood one thing very quickly that the awareness around AIDS is strong thanks to NACO's extensive campaigns in the early 2000's. So if the awareness is high and the cases are dropping, why not give AIDS a sendoff with a call to action?
HahaHealthy
This was very fun for me to write and conceive personally and that is why it has made its space here. No other reason.
Halloween
Awareness and engagement campaign for Halloween.
