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Sahi paani Ka sign
This was a campaign for Havells' Gracia Alkaline Water purifier. The challenge here was that people do not know what 'alkalinity' is or how it may be beneficial. And so the simple line 'Sahi paani ka sign alkaline' seemed to fill that gap. The recent campaigns for their range of alkaline water purifiers still use the same line (although a bit tweaked).
There is no clear way to claim that water, let alone 'alkaline' water is 'good for your health'. So you can only claim that perhaps the water is 'sahi'. But right before that, we add another layer; the person drinking the water needs to be doing something 'right' And that in turn becomes a sign for'sahi'.
Social extension:
Imagine a spot where people could enjoy their festive get-togethers online.
Well, that was the idea.
But what’s a good idea if it doesn’t give audiences some festive deals to play with?
So we created a digital pandal that also doubles as a game, a little world where you race against the clock, hunt for hidden objects and Havells products, and stand a chance to win exclusive vouchers. All while noticing the nice little slice-of-life details tucked into the illustrations… the kind that make our festivals fun in the first place.
The activation was divided into two phases and two levels:
Puja Pandals:
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Diwali Mela:
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This was quite the success online, with engagement in millions and loads of vouchers given.
Social Media
Initially, the scope of work for this brand was merely social media posts for their whole range of appliances. However, it was important that each post looked unique, was smart and stood out in the feed.
Topical around the Ronaldo Coca-Cola controversy
Topical around the Friends Reunion special
The #InThing
In an attempt to market fans during and beyond the monsoon season, we thought of out of the box uses for the product like drying clothes.
LED Ramleela
During Dussehra, we wanted to do something around the LED range from Havells. The whole idea was to have a series of reenactments from the Ramayana and possibly make them interactive with the audience. Not an idea that went through but was still a lot of fun to work on.
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